Tag Archives: Storytelling

When “Better” is not Better

Posted on March 9, 2016 by LA ads - A Marketing Agency ©

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading →

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Dare you look in the Mirror?

Posted on December 16, 2014 by LA ads - A Marketing Agency ©

I don’t know too many people who really like pictures of themselves.  “Oh, I look too fat, too old, too…whatever!” Personally, I hate hearing my own voice on radio or in recordings.  I think I sound goofy and inarticulate.  And … Continue reading →

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Taking advantage of social media’s viral spiral

Posted on October 29, 2013 by LA ads - A Marketing Agency ©

When it comes to sharing on social media, there’s you and your network of friends and contacts. These are all the people that you’re connected with on LinkedIn, Facebook, Twitter, email, etc.  And like you, these people have their network, … Continue reading →

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The Big Yawn.

Posted on September 25, 2013 by LA ads - A Marketing Agency ©

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you … Continue reading →

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Finding the WOW Factor

Posted on May 29, 2013 by LA ads - A Marketing Agency ©

Imagine if you had some magical warning sound that alerted you before you made a misjudgment or a social faux pas.  You know, like you’re about to bet on a bad hand and, HONK!, so you pull back your bet … Continue reading →

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The most dangerous place your marketing can be

Posted on March 19, 2013 by LA ads - A Marketing Agency ©

We had a client call last week telling us that she had received a letter from someone stating how much they were put off by an ad we were running.  She was wondering if we should hold off running that … Continue reading →

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In Praise of Praise – Kudos to You

Posted on February 5, 2013 by LA ads - A Marketing Agency ©

As businesspeople, we want to be acknowledged for the work we do, for the value we provide. Can you image doing your work year after year and rarely being told “Great Job!  We need a lot more people like you!”? … Continue reading →

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Lights, Camera, Boredom!

Posted on January 8, 2013 by LA ads - A Marketing Agency ©

I saw a video over the holidays and it got the better of me so much so that I have to say something because these types of videos just need to stop being created by “marketers.” I’m talking about poorly … Continue reading →

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Is the best-kept secret in marketing YOU?

Posted on August 8, 2012 by LA ads - A Marketing Agency ©

In my day-to-day work, I speak and meet with a number of companies that are really good at what they do.  In fact, some are just outstanding at their specialty or niche. The problem is that too few people know … Continue reading →

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The Art of the Story

Posted on June 17, 2012 by LA ads - A Marketing Agency ©

by Rolf Gutknecht, Agent of Change (c) 2012 Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever. — Indian Proverb Ever wonder … Continue reading →

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