Tag Archives: Storytelling

When “Better” is not Better

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading

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Dare you look in the Mirror?

I don’t know too many people who really like pictures of themselves.  “Oh, I look too fat, too old, too…whatever!” Personally, I hate hearing my own voice on radio or in recordings.  I think I sound goofy and inarticulate.  And … Continue reading

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Taking advantage of social media’s viral spiral

When it comes to sharing on social media, there’s you and your network of friends and contacts. These are all the people that you’re connected with on LinkedIn, Facebook, Twitter, email, etc.  And like you, these people have their network, … Continue reading

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The Big Yawn.

“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you … Continue reading

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Finding the WOW Factor

Imagine if you had some magical warning sound that alerted you before you made a misjudgment or a social faux pas.  You know, like you’re about to bet on a bad hand and, HONK!, so you pull back your bet … Continue reading

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The most dangerous place your marketing can be

We had a client call last week telling us that she had received a letter from someone stating how much they were put off by an ad we were running.  She was wondering if we should hold off running that … Continue reading

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In Praise of Praise – Kudos to You

As businesspeople, we want to be acknowledged for the work we do, for the value we provide. Can you image doing your work year after year and rarely being told “Great Job!  We need a lot more people like you!”? … Continue reading

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