Tag Archives: Strategy vs Tactics

The Seven Deadly Sins…Of Marketing

Not too long ago, I watching a series on PBS about the Seven Deadly Sins (Wrath, Pride, Envy, Greed, Sloth, Lust and Gluttony) and things started churning in my mind.  So I decided to list my “Seven Deadly Sins of … Continue reading

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Marketing is from Venus and Finance is from Mars.

We’ve all had an experience with those finance/accounting types who drive us crazy, requiring that any and all marketing initiatives be measured and that we justify our expenses.  More times than not, we spend lots of time trying to come … Continue reading

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Read before Burning – Ten Tidbits to Turnarounds

by Rolf Gutknecht, Agent of Change (c) 2012 I’m not sure about you, but in the deluge of emails that comes my way each and every day, it’s real easy start deleting them without even thinking about whether there’s content … Continue reading

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Is the best-kept secret in marketing YOU?

In my day-to-day work, I speak and meet with a number of companies that are really good at what they do.  In fact, some are just outstanding at their specialty or niche. The problem is that too few people know … Continue reading

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Destination: Unknown?

by Rolf Gutknecht, Agent of Change (c) 2012 The GPS is a wonderful invention for anyone who’s had to get somewhere they’ve not been before. Whether you get directions from your SmartPhone, Mapquest, Google Maps, dedicated GPS device or even … Continue reading

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