Tag Archives: Tagline

Tag – you’re IT!  The importance of having the right tagline

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

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From the mouths of Mad Men

I was having lunch with a friend who is well-respected and recognized in the advertising industry (age of “Mad Men”), when we both started reciting well-known marketing/advertising quotes and how there are as relevant today as they were 40 to … Continue reading

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You’ve got 30 seconds to live.

Back in the early 1940s, Rosser Reeves of Ted Bates & Company coined the phrase “USP – Unique Selling Proposition.”  The term referred to a having, finding or creating a distinctive point of view or reason to buy that is … Continue reading

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Mad Libs Marketing. Or, “That’s your message? Really!?!?”

I’m sure you remember those wonderful fill-in-the-blanks books, “Mad Libs.”  You know, you just insert your own verb, noun or adjective in the blanks and see how silly the sentences come out.  Mad Libs are great for kids and fun … Continue reading

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