Tag Archives: USP

When “Better” is not Better

This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading

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Super Bowl Advertising with Socks Appeal

First, a cork-popping congratulations to the Broncos, and condolences to all the Panthers fans. Now comes the Monday-morning quarterbacking and all the after-game analyses, almost as much fun as following this year’s election season! But personally, I think the big … Continue reading

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Looking Back to the Future

“Life can only be understood backwards; but it must be lived forwards.”  – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading

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Why Hope is NOT a Marketing Strategy.

I think we would all agree that having hope in one’s life, personal or business, matters a lot. Without hope (or dreams) whatever the positive outcome is that you’re looking to achieve, there is nothing to plan or look forward … Continue reading

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De Niro, Taxi Driver and Marketing

It’s one of the more iconic moments in film over the last three decades.  Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading

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Tag – you’re IT!  The importance of having the right tagline

Oh, the wonder of beautifully crafted taglines. Those few strategically selected words that sum up everything your business stands for and what you want your target audience to know about you. They’ve made companies fortunes by telling people what makes … Continue reading

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Blueprints for Building Your Own Crystal Ball

A couple of weeks ago, I was at a trade show and after walking up and down the aisles, it occurred to me just how much of the same-old, same-old I was seeing. Nothing really new (unless you consider irrelevant … Continue reading

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