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Tag Archives: Value proposition
The “My Customers Aren’t Asking for It” Trap
Here’s something that I hear from business and marketing executives and, each time, I shake my head in disbelieve. Those words are “My customers aren’t asking for it.” Six words that are one of biggest marketing traps and why some … Continue reading →
Posted in Creativity, Marketing, New Business, Research, Sales & Marketing, Strategic Planning, Strategy, Uncategorized
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Tagged Creativity, LA ads, Marketing, Marketing Plan, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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Self-Interest Is A Good Thing…When It’s Your Audience’s
When you write a Facebook post, what are you thinking about at that moment? Are you thinking, “I want my readers to know this!”? Are you thinking, “We need to increase our call volume!”? Or possibly, “We need more Facebook … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, Dan Katz, LA ads, Marketing, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Value proposition
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Marketing Lessons learned from “The Voice”
Over the years, there’s one TV show that I make a point of watching and it’s “The Voice.” It has nothing to do with me fashioning myself as a singer and secretly wishing I was up there performing. In fact, … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, Online Marketing, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Bill Bernbach, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, ROI, Rolf Gutknecht, Sales & Marketing, sizzle, Social Media, Strategy, The Voice, Value proposition
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Ticking off the Competition
One of the most challenging efforts in marketing is having any sense of whether or not a new campaign will work before it’s launched. Even with the most scientific eye-movement copy-testing, focus group testing, or man-on-the-street intercepts, you never really … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, New Business, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Competition, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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When “Better” is not Better
This past week I had a phone conversation with a new business prospect and during our talk he kept saying “we’re just better than our competition.” After saying this about the 3rd or 4th time, I asked him what he … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, New Business, Online Marketing, Research, Sales & Marketing, Social Media, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Marketing Plan, Messages, Response, Rolf Gutknecht, Sales & Marketing, Storytelling, Strategy, Tactics, USP, Value proposition
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Super Bowl Advertising with Socks Appeal
First, a cork-popping congratulations to the Broncos, and condolences to all the Panthers fans. Now comes the Monday-morning quarterbacking and all the after-game analyses, almost as much fun as following this year’s election season! But personally, I think the big … Continue reading →
Posted in Advertising, Branding, Creativity, Marketing, Media, Sales & Marketing, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, Christopher Walken, commercials, Creativity, Kia Optima, LA ads, Messages, Rolf Gutknecht, Sales & Marketing, Strategy, Super Bowl, Super Bowl commercials, USP, Value proposition
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Looking Back to the Future
“Life can only be understood backwards; but it must be lived forwards.” – Soren Kierkegaard The last quarter of 2015 is almost history and as we stand poised to welcome 2016 in less than 2 months, we hope for a … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Budgeting, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, Response, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
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Why Hope is NOT a Marketing Strategy.
I think we would all agree that having hope in one’s life, personal or business, matters a lot. Without hope (or dreams) whatever the positive outcome is that you’re looking to achieve, there is nothing to plan or look forward … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, Creativity, LA ads, Marketing, Research, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, USP, Value proposition
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There’s no room for thin skin in successful marketing
Last week, we got a copy of a readership survey related to a trade ad we ran for a client. In the survey, the ad was among the top-ranked when it came to the most seen, most remembered and most … Continue reading →
Posted in Advertising, Branding, Creativity, Direct Response, Marketing, Media, New Business, Online Marketing, Production, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, branding, commercials, Creativity, LA ads, Marketing, Media, Messages, Response, Rolf Gutknecht, Sales & Marketing, Strategy, Tactics, Value proposition
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De Niro, Taxi Driver and Marketing
It’s one of the more iconic moments in film over the last three decades. Robert De Niro plays taxi driver Travis Bickle, who in one chilling scene looks at himself in the mirror, a pistol up his sleeve, and says … Continue reading →
Posted in Advertising, Creativity, Direct Response, Marketing, Media, Online Marketing, Production, Research, Sales & Marketing, Social Media, Strategic Planning, Strategy, Uncategorized
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Tagged Advertising, commercials, Creativity, LA ads, Marketing, Marketing Plan, Media, Messages, Research, ROI, Rolf Gutknecht, Sales & Marketing, Social Media, Strategy, Tactics, USP, Value proposition
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